Ready to cut through the noise to build an organization wired for speed? The companies that win don’t just react—they decide. The Decisive Company is your blueprint for mastering high-velocity decision-making, turning uncertainty into opportunity, and outpacing the competition.
What Leaders Are Saying About The Decisive Company
Jeff Gothelf
Bestselling author of Who Does What by How Much?
Decision-making is the hardest thing companies do. The Decisive Company provides the tactics leaders need to sense change and react effectively. Required reading.
Cameron Deatsch
Intercom Board of Directors & former CRO of Atlassian
The Decisive Company helps leaders cut through chaos and make clear, confident decisions in complex businesses.
Chris Hecht
SVP Corp Dev at Databricks, former SVP & Head of M&A at Salesforce
Speed and clarity in decision-making are critical, especially in M&A. Elliott’s insights help leadership teams drive decision velocity.
Barry O’Reilly
Co-founder of Nobody Studios and bestselling author of Unlearn and Lean Enterprise
Elliott demystifies decision-making and alignment, offering leaders practical tools they can implement immediately.
Doug Cogan
Former Partner at PwC
Elliott explores how strategic operational intelligence will transform an organization’s ability to make timely and effective decisions
Dennis Stevens
Founder of OrgWright
This book reframes decision-making as a dynamic process, offering leaders the tools to enhance clarity, adaptability, and sustainable growth.
Nathan Jones
Head of Technology Dotwork
Speed and precision aren’t trade-offs—they’re the foundation of modern leadership. This book teaches the frameworks that separate the stagnant from the unstoppable.
Stephanie Bailey
CMO of Praxis Labs
Business agility depends on effective decision-making. The Decisive Company shows how to improve organizational decisions for true transformation.
Jeff Gothelf
Bestselling author of Who Does What by How Much?
Decision-making is the hardest thing companies do. The Decisive Company provides the tactics leaders need to sense change and react effectively. Required reading.
Cameron Deatsch
Intercom Board of Directors & former CRO of Atlassian
The Decisive Company helps leaders cut through chaos and make clear, confident decisions in complex businesses.
Chris Hecht
SVP Corp Dev at Databricks, former SVP & Head of M&A at Salesforce
Speed and clarity in decision-making are critical, especially in M&A. Elliott’s insights help leadership teams drive decision velocity.
Barry O’Reilly
Co-founder of Nobody Studios and bestselling author of Unlearn and Lean Enterprise
Elliott demystifies decision-making and alignment, offering leaders practical tools they can implement immediately.
Doug Cogan
Former Partner at PwC
Elliott explores how strategic operational intelligence will transform an organization’s ability to make timely and effective decisions
Dennis Stevens
Founder of OrgWright
This book reframes decision-making as a dynamic process, offering leaders the tools to enhance clarity, adaptability, and sustainable growth.
Nathan Jones
Head of Technology Dotwork
Speed and precision aren’t trade-offs—they’re the foundation of modern leadership. This book teaches the frameworks that separate the stagnant from the unstoppable.
Stephanie Bailey
CMO of Praxis Labs
Business agility depends on effective decision-making. The Decisive Company shows how to improve organizational decisions for true transformation.
Tim Arnoult
Former Global Head of Technology & Operations at Bank of America
Getting up-to-date data for decisions is a constant struggle. Elliott explores AI and graph-driven context to connect the dots and transform strategy execution.
John Cutler
Product Operations Thought Leader, Head of Product at Dotwork
Decision-making isn’t just about data access—it’s about framing and execution. The Decisive Company makes it practical, accessible, and ingrains decisiveness across an organization.
Josh Seiden
Bestselling author of Who Does What by How Much?, Sense & Respond, and Lean UX
Decisiveness is critical for large organizations. Elliott’s insights drive swift and effective decision-making across teams, products, and functions.
Jim Crane
Owner and Chairman of the Houston Astros, CEO of Crane Capital Group, Crane Worldwide Logistics, and Crane Freight and Shipping
Decisiveness makes or breaks an organization. This book isn’t just theory—it’s a playbook for making informed decisions and staying agile in a rapidly changing world.
Lee Ditiangkin
Director of Engineering and Product at Nvidia
Navigating strategic alignment is tough. Elliott provides critical insights on reducing decision-making delays to drive organizational success.
Jim Kelly
Former Global CIO of Bank of America
In a world of extreme uncertainty and rapid change, The Decisive Company challenges the status quo and provides a bold blueprint for making decisions a competitive advantage.
Greg Coticchia
Six-time-CEO and professor at the University of Pittsburgh
Indecisiveness hinders organizations. The Decisive Company provides a roadmap to diagnose bottlenecks, align strategy, and leverage AI-driven insights to thrive.
Kyle Byrd
Co-Founder & Head of Platform at Dotwork
In the race to outmaneuver disruption, decisiveness is the ultimate edge. This book is a must-read for leaders who refuse to be left behind.
Tim Arnoult
Former Global Head of Technology & Operations at Bank of America
Getting up-to-date data for decisions is a constant struggle. Elliott explores AI and graph-driven context to connect the dots and transform strategy execution.
John Cutler
Product Operations Thought Leader, Head of Product at Dotwork
Decision-making isn’t just about data access—it’s about framing and execution. The Decisive Company makes it practical, accessible, and ingrains decisiveness across an organization.
Josh Seiden
Bestselling author of Who Does What by How Much?, Sense & Respond, and Lean UX
Decisiveness is critical for large organizations. Elliott’s insights drive swift and effective decision-making across teams, products, and functions.
Jim Crane
Owner and Chairman of the Houston Astros, CEO of Crane Capital Group, Crane Worldwide Logistics, and Crane Freight and Shipping
Decisiveness makes or breaks an organization. This book isn’t just theory—it’s a playbook for making informed decisions and staying agile in a rapidly changing world.
Lee Ditiangkin
Director of Engineering and Product at Nvidia
Navigating strategic alignment is tough. Elliott provides critical insights on reducing decision-making delays to drive organizational success.
Jim Kelly
Former Global CIO of Bank of America
In a world of extreme uncertainty and rapid change, The Decisive Company challenges the status quo and provides a bold blueprint for making decisions a competitive advantage.
Greg Coticchia
Six-time-CEO and professor at the University of Pittsburgh
Indecisiveness hinders organizations. The Decisive Company provides a roadmap to diagnose bottlenecks, align strategy, and leverage AI-driven insights to thrive.
Kyle Byrd
Co-Founder & Head of Platform at Dotwork
In the race to outmaneuver disruption, decisiveness is the ultimate edge. This book is a must-read for leaders who refuse to be left behind.
Greg Meyers
Former Head of Federal Sales at Microsoft
Executives waste too much time on indecision. The Decisive Company explores strategic operational intelligence to transform how complex decisions are made.
Joff Redfern
Partner at Menlo Ventures & former CPO of Atlassian
Your company is only as strong as its decisions. This book provides practical methods to improve decision-making across the board.
Zubin Irani
Executive Vice President BairesDev
Connecting strategy to execution is daunting. Elliott offers practical solutions to bridge the gap and streamline strategic alignment.
Greg Stock
CEO of Zenoss
Elliott demystifies decision-making with actionable solutions for leadership teams looking to improve decisiveness.
Eric Ries
Bestselling author of The Lean Startup and Founder of LTSE
A compelling guide to building a company for long-term success through clear decision-making and alignment.
Martin Eriksson
Co-founder of Mind the Product and The Decision Stack
Steve shows how to design a more decisive business, offering invaluable insights into how the best companies make decisions happen.
John May
Head of Services at Dotwork and Co-Founder of The Uncertainty Project
The best organizations don’t just make decisions—they build decision flow into their DNA. Decisive is a game-changing playbook for leaders who want to move faster without sacrificing clarity.
Hunter Nelson
Senior Partner at Milton Street Capital
In the race to outmaneuver disruption, decisiveness is the ultimate edge. This book is a must-read for leaders who refuse to be left behind.
Greg Meyers
Former Head of Federal Sales at Microsoft
Executives waste too much time on indecision. The Decisive Company explores strategic operational intelligence to transform how complex decisions are made.
Joff Redfern
Partner at Menlo Ventures & former CPO of Atlassian
Your company is only as strong as its decisions. This book provides practical methods to improve decision-making across the board.
Zubin Irani
Executive Vice President BairesDev
Connecting strategy to execution is daunting. Elliott offers practical solutions to bridge the gap and streamline strategic alignment.
Greg Stock
CEO of Zenoss
Elliott demystifies decision-making with actionable solutions for leadership teams looking to improve decisiveness.
Eric Ries
Bestselling author of The Lean Startup and Founder of LTSE
A compelling guide to building a company for long-term success through clear decision-making and alignment.
Martin Eriksson
Co-founder of Mind the Product and The Decision Stack
Steve shows how to design a more decisive business, offering invaluable insights into how the best companies make decisions happen.
John May
Head of Services at Dotwork and Co-Founder of The Uncertainty Project
The best organizations don’t just make decisions—they build decision flow into their DNA. Decisive is a game-changing playbook for leaders who want to move faster without sacrificing clarity.
Nobody likes spinning their wheels in endless meetings or dealing with decisions that go nowhere. It’s frustrating, it wastes time, and it kills momentum. We all want to work in companies that run smoothly—not just because it makes businesses more successful, but because it makes work more rewarding.
After two decades working with Fortune 500s and fast-moving startups, I’ve seen the same challenge play out again and again: organizations are drowning in data but starving for real insights. We have more tools than ever to collect information, yet connecting the dots has only gotten harder. Leaders feel overwhelmed, teams struggle to stay aligned, and big decisions often happen without the right context.
But it doesn’t have to be this way.
No matter the industry or company size, one thing is clear: indecision holds companies back, while decisiveness drives transformation.
This book is your guide to making better, faster decisions. Whether you’re scaling a portfolio or navigating a global enterprise, you’ll learn how to bridge the gap between strategy and execution—so every decision moves you forward.
FAQ
Have questions? We’ve got answers. Below, you'll find insights on The Decisive Company, including key takeaways, core concepts, and what to expect as you embark on your journey to better decision-making.
Available Everywhere
Long story short—publishing hiccups delayed the second edition from going live right away. So, here’s the deal:
If you buy the digital version this week for just 99 cents, I’ll personally send you a signed hard copy of the second edition—for free. Yes, it’s a bit of a mess, but we appreciate your support. This exclusive offer is only available this week, so grab your copy now!
👉  Get This Offer!
Passion Projects
Dotwork provides real-time organizational memory, ensuring decision-making is seamless, data-driven, and adaptable. It’s not another tool to learn but a contextual intelligence layer that works with your existing workflows.
Rooted in decision intelligence and organizational alignment, it equips executives with the mindset and tools to embrace uncertainty as a competitive advantage. This project challenges traditional planning, advocating for adaptability, foresight, and decisive action in an unpredictable world.
%20(1).png)
Steve Elliott
Want to stay ahead in strategy execution and decision intelligence? Join the conversation.
