The most common and difficult thing companies do is make decisions. In a world driven by continuous change, new technologies, and geopolitical unpredictability, leaders who can sense this change coming and react appropriately win. The Decisive Company provides the tactics and skills to do just that. This is required reading.
— Jeff Gothelf
Bestselling co-author of Who Does What by How Much?, Sense & Respond, and Lean UX
In today’s environment of extreme uncertainty, relentless competition, and ever-increasing pace of change, Steve hits a nerve with this book. The Decisive Company offers a blueprint for operationalizing decision-making, boldly challenges the status quo, and presents a powerful perspective on decisiveness as a competitive advantage.
— Jim Kelly
 Former Global CIO of Bank of America
In The Decisive Company, Elliott makes a compelling case for why decisiveness is critical for large organizations today. His insights drive swift and effective decision-making across products, functions, teams, and capabilities.
— Josh Seiden
Bestselling co-author of Who Does What by How Much?, Sense & Respond, and Lean UX
Navigating modern business challenges requires clarity and decisiveness. In The Decisive Company, Steve Elliott provides the essential tools and insights leaders need to thrive while demystifying the art of decision-making, alignment, and strategy that leaders can implement immediately.
— Barry O’Reilly
Co-founder of Nobody Studios and bestselling author of Unlearn and Lean Enterprise
Executives spend a significant portion of their time making decisions, and much of that time feels wasted. The Decisive Company explores the potential of strategic operational intelligence and its potential to revolutionize the future of how complex decisions are made. Steve’s insights will help forward-thinking organizations dramatically improve their decisiveness.
— Greg Myers
Former Head of Federal Sales at Microsoft
In The Decisive Company, Steve tackles the challenge of making swift decisions in the chaos of running a complex business. His pragmatic approach helps leaders cut through the noise and make clear choices.
— Cameron Deatsch
Intercom Board of Directors & former Chief Revenue Officer of Atlassian
In today’s fast-paced world, decisiveness is crucial for large organizations to stay competitive and agile. Especially in the arena of M&A, it’s all about driving decision velocity as the organization weighs highly impactful and complex decisions. Steve’s insights help leadership teams make swift, informed decisions.
— Chris Hecht
SVP Corp Dev at Databricks, former SVP & Head of M&A at Salesforce
Businesses everywhere want business agility. But that agility—that ability to adapt to change—assumes that decisions are happening effectively all the time, all across the company. In The Decisive Company, Steve focuses on how we make organizational decisions and how we can get better at them. Read this and you’ll see that if you want to transform, you should start with your decision-making.
— Stephanie Bailey
CMO of Praxis Labs
Navigating the complexities of strategic alignment across a large organization can often feel like steering a ship through stormy seas. In The Decisive Company, Steve skillfully dissects the challenges of coordinating an organization to maximize results as it rapidly evolves. The emphasis on reducing the time lapse in decision-making is critical, and the strategies outlined here are invaluable for any leader aiming to foster organizational cohesion while increasing competitive advantage.
— Lee Ditiangkin
Director of Engineering and Product at Nvidia
Steve’s The Decisive Company delivers a fresh and actionable approach to navigating the complexities of modern leadership and decision-making. What makes this book stand out is its focus on decision flow as a competitive advantage. Steve reframes decision-making as a dynamic, context-driven process rather than a series of isolated choices. His Wired for ... (Context, Flow, Action) chapters are particularly impactful, offering practical guidance for designing organizations that are wired for clarity, adaptability, and sustainable growth.
Through innovative ideas like relational mapping of context and perspective, wiring for real-time insights, and empowering decisions at the right level, The section on Strategic Operational Intelligence is intriguing.  Steve gives leaders the tools to identify and mitigate blind spots, align priorities, and build systems that thrive in uncertainty. The inclusion of actionable tools—decision rights matrices, self-revealing dashboards, and feedback loops—ensures that this isn’t just a theoretical exploration but a practical guide for transformation.
Steve’s book is a must-read for leaders who want to build organizations that are not just resilient but proactive, using the power of strategic alignment and decision flow to drive success in today’s fast-changing world.
— Dennis Stevens
Founder of OrgWright
In the race to outmaneuver disruption, decisiveness is the ultimate edge. This book is a must-read for leaders who refuse to be left behind.
— Kyle Byrd
 Co-Founder & Head of Platform at Dotwork
As a senior executive, getting up-to-date information to make decisions is an ongoing challenge. By the time data is gathered and discussed, the game has often changed. Plans and metrics are often stale by the time they are presented. Elliott delves into using AI and graph-driven context to connect the dots while building organizational memory. The potential to transform strategy execution presents a massive opportunity for tech-savvy leaders.
— Tim Arnoult
Former Global Head of Technology & Operations at Bank of America
I spent four years at a leading product analytics company, working with countless teams across the industry. While data access and interpretation are often seen as the biggest challenges, I realized the real hurdle lies in how teams frame and make decisions. The best teams strike a balance between decision quality and velocity, creating a “pull” for good-enough data. They operate as decision factories.
In The Decisive Company, Steve tackles decision-making head-on, combining an entrepreneur’s drive with a practical approach to a complex topic. He makes decision-making accessible and actionable, focusing on ingraining habits and rituals across the entire company—from top-down to bottom-up. Thank you, Steve!
— John Cutler
Product Management Thought Leader, Head of Product at Dotwork
I’ve seen firsthand how decisiveness can make or break an organization. Strategic, swift, informed decisions are paramount in complex business ventures and sports. Just as important as a good decision is aligning across the entire organization once a decision is made.
The Decisive Company isn’t just theory—it’s a playbook for managing uncertainty and disruption. Steve delves into the importance of using data intelligence to inform decisions, effectively communicating those decisions, and tracking outcomes to help the organization learn. Decisive contains the plays that can keep an organization agile and ready to compete in a rapidly changing world.
— Jim Crane
Owner and Chairman of the Houston Astros, CEO of Crane Capital Group, Crane Worldwide Logistics, and Crane Freight and Shipping
Your company is only as strong as the decisions it makes. Yet I’m always surprised by how little effort typical companies put into their decision-making hygiene. Steve’s book offers practical and straightforward methods to improve decisions across your company. It’s a quick read, packed with compelling examples, and sure to elevate your problem-solving abilities.
— Joff Redfern
Partner at Menlo Ventures & former Chief Product Officer of Atlassian
Elliott demystifies the intricate nature of decision-making, offering practical solutions for leaders. His book is a must-read for leadership teams looking to improve their decision-making skills
— Greg Stock
CEO of Zenoss
Maintaining a competitive edge can be challenging. The Decisive Company makes it less so. Emphasizing the value of coherent culture and clear messaging as the foundation for making smart and timely choices, Steve Elliott guides readers through the process of building a company for long-term success.
— Eric Ries
Bestselling author of The Lean Startup and Founder of LTSE
We all want our teams to make better decisions faster, but in today’s complex and fast-paced environment, that can feel like an uphill battle. In this book, Steve shows us how to intentionally design a more decisive business and provides invaluable and actionable insight into how the best businesses make it happen.
— Martin Eriksson
Co-founder of Mind the Product and The Decision Stack
The sheer number of decisions made and those that were merely contemplated can be staggering. The population and magnitude may be unknown to top executive teams. Elliott certainly explores how Strategic Operational Intelligence will transform an organization’s ability to consider more timely and effective critical business decisions. It is a fascinating read for our future-focused leaders.
— Doug Cogan
Former Partner at PwC
In a world where the speed of decision-making defines success, The Decisive Company offers a roadmap to overcoming the inertia that hinders many organizations. By diagnosing indecisiveness, aligning strategic goals, and leveraging AI-driven insights, this book equips leaders to transform their decision-making processes. Embrace decisiveness, and you’ll not only navigate uncertainty but thrive in it.
— Greg Coticchia
Six-time-CEO and professor at the University of Pittsburgh
The Decisive Company explains why connecting strategy to execution is daunting in large companies and offers practical solutions. Steve’s insights bridge the gap and streamline the strategic alignment process.
— Zubin Irani
CEOÂ of Cprime
In the race to outmaneuver disruption, decisiveness is the ultimate edge. This book is a must-read for leaders who refuse to be left behind.
— Hunter Nelson
Senior Partner at Milton Street Capital
The best organizations don’t just make decisions—they build decision flow into their DNA. Decisive is a game-changing playbook for leaders who want to move faster without sacrificing clarity.
— John May
Head of Services at Dotwork and Co-Founder of the Uncertainty Project
Long story short—publishing hiccups delayed the second edition from going live right away. So, here’s the deal:
If you buy the digital version this week for just 99 cents, I’ll personally send you a signed hard copy of the second edition—for free. Yes, it’s a bit of a mess, but we appreciate your support. This exclusive offer is only available this week, so grab your copy now!
👉  Get This Offer!
